In Perth, what you’ll pay for logo design depends on who you hire and how much work is included.

To give you a guide..

1. Free
   For a DIY logo designed using AI tools, you’ll get a template based logo which will be very generic with limited originality
   

2. $0-100
   Cheap freelancer design will get you 1–2 concepts and a basic file.

3. $800-$2,500
   A professional freelance designer will give you a range of custom concepts, logo design revisions, a suite of files including vector files, a colour palette and branding guidelines.

4. $3,000-$8,000
   Boutique design studio pricing will get you a logo, brand identity, typography, colour system, guidelines.

5. $10,000+
   A full branding agency will include strategy workshops, messaging, rollout, complete brand system and buy you lunch.

Sea PIxel Creative sits in the professional freelance designer bracket offering years of experience in small business logo design at an affordable low-cost rate.

See packages here >>

When comparing your logo design quotes, check whether they include:

• Multiple logo variations

• Client Revisions

• Full suite of logo files including Vector files

• Trademark originality

• Branding guidelines

• Copyright transfer

Those inclusions often matter more than the price.

Sea Pixel Creative offers various logo design packages but our most popular package is the Basic Logo Package.

$800 ex gst includes:

1:1 design brief & consultation
-
3 x initial logo design concepts
-
2 client revisions
-
Final file formats supplied
(.eps, .pdf, .jpeg .favicon and .png)
-
Branding Style Guide
outlining brand colours, typography, logo usage guidelines, insitu logo examples
(packaging, uniform or building).

A logo can be designed in five minutes, but the best logos are rarely rushed.

Your logo is one of the most important investments in your business, as it becomes the foundation for all designs. From your website and signage to packaging, social media and marketing material, your logo helps shape how your business is recognised and remembered.

For this reason, we take a considered and thorough approach to developing your concepts, and generally allow up to four weeks for the design process.

If you are working towards a specific deadline, please let us know and we will always do our best to accommodate your timeline.

Our logo design process varies depending on the requirements, but below shows the general process for logo design.

1. The Brief
   Let’s connect! Whether it’s a phone call, an email brief, or an in-person meeting, we’ll go over your objectives, time line, and budget. If you have a clear vision, that’s fantastic - but if not, no worries! We’ll refine it together.
   

2. Pen to paper

   This is my opportunity to explore and experiment - testing ideas, sketches, mock-ups, and concept development. Once I’ve refined these concepts, I’ll present them to you for your feedback.
   

3. Develop

   With your feedback, we’ll refine the design - perfecting each element by selecting your preferred concept, layout, and fonts. Your collaboration is key to getting every detail just right!
   

4. Deliver

   I’ll work with you to ensure you have everything you need, including your final logo files and branding guidelines document.

Here is a breakdown of the exact files and formats you will receive in your logo design package:

1. Vector Files

   Vector files can be scaled exponentially without losing clarity. Often, you will not be able to open these files without a graphics program, but keep them archived as you will need them at some stage!

   EPS (Encapsulated PostScript)
   While you will not be able to open this file without a graphics program, they will often be requested by printers and signwriters or for large format designs where a low resolution jpeg is insufficient.

   PDF (Vector-based)
   A highly versatile vector format that you can easily viewed and shared.

   SVG (Scalable Vector Graphic)
   The best vector format for web developers to ensure your logo looks good on modern screens.

2. Rasta Files

   Rasta files are pixel based image files designed specifically for screens and web. They can be used for printing if the size and resolution is appropriate. Rasta files can’t be blown up beyond their original size as they will lose clarity and become blurry or pixelated.

   PNG FILES (Transparent Background)
   Essential for your website, presentations, and digital. Using PNG files with a transparent background ensures your logo doesn't have a clunky white box behind it.

   JPEG FILES (Solid/White Background)
   Jpeg files are best used for emails or documents where a solid background is perfectly fine.

3. Logo Design Variations

   A complete logo package will provide folders containing these file types across different colorways to ensure your logo works on any background:

   - Full Colour: Your primary logo.
   - Monochrome: All black and all white versions
   - Portrait, landscape, stacked and/or roundel. This can de dependent on the design as not all concepts lend to a eg. landcape variation
   - CMYK, RGB and greyscale options

4. Branding Guidelines

   A branding guidelines document or Style Guide is a PDF detailing how to correctly use your logo. It should include:
   - Colour palette codes like HEX, CMYK, and Pantone (PMS) colours.

   - Typography: The names of the fonts used and their suggested pairings.

   - Clear Space: Rules on how much empty breathing room must surround the logo.
   - Logo usage examples

Get in touch today and we can discuss your vision and requirements.Once I have a clear brief, the design process begins…